In January, the entire country experienced a 7.7% year-over-year uptick nationally in home tours, according to the latest data from the ShowingTime Showing Index®. The top 25 markets were up an average of 14% compared with the heavy traffic numbers recorded last January.
As was the case in much of the last year, Seattle and Denver recorded the highest showings per listing in January, with 26 and 25, respectively. Of note, Seattle showed a 2% drop in showings year-over-year, due to record activity in January 2021. Its number of showings outperformed all other markets nationwide, regardless. Salt Lake City; Boulder, Colo.; and Manchester, N.H. trailed Seattle and Denver, all averaging 17 showings per listing, while Orlando, Fla. and Dallas each had 16 showings per listing to begin the year.
“Given last year’s historic flurry of activity, it’s not surprising that buyers were motivated to meet their home ownership goals so shortly after the holidays,” said ShowingTime Vice President and General Manager Michael Lane. “With buyer demand showing no sign of letting up, we remain committed to helping busy real estate professionals handle the ensuing surge in business, just as we did throughout last year.”
Regionally, the South led the country with a 12.3% year-over-year jump in showing traffic in January, with Dallas and the Florida cities of Orlando, Sarasota and Miami having enormous home touring action. The Midwest’s 8.2% climb and Northeast’s 7% bump in activity closely followed, while the West – despite very active traffic in Seattle and Denver – saw a 4.5% dip in showings compared to its historic January 2021 numbers.
The ShowingTime Showing Index is compiled using data from more than six million property showings scheduled across the country each month on listings using ShowingTime products and services. It tracks the average number of appointments received on active listings during the month.
|Metropolitan Area||January 2022 Ratio of Showings to Listings||Year-Over-Year Change||Month-Over-Month Change|
|Salt Lake City, UT||17.72||-4%||65%|
|Colorado Springs, CO||15.32||-13%||40%|
|Grand Rapids, MI||14.26||0%||36%|
|Virginia Beach, VA||13.94||20%||38%|