However, this data is not always accurate, nor is it easy to interpret. Often, you need to research multiple variables and gather information from different websites, which can be time-consuming. Then, you must devise a way to combine this data and make it usable for your business needs.
MarketStats products such as InfoSparks and FastStats remove that burden, allowing you to gather all your real estate data in one place and combine multiple variables in your setup to create visually appealing and easy-to-digest reports to share with your clients, team and potential leads.
Our reports offer a quick, easy way to gather and share the data you need. Have a client who wants to know why their house hasn’t sold? Simply pull an InfoSparks report with custom settings for their area to show the average time a house is on the market. Maybe that same client has priced their home too high. Run a report on three bedroom, two bathroom homes in their area and show the average sale price*. There are hundreds of data variables available to customize, create, export as a PDF and share with your clients.
Social media is a large part of most people’s lives, with the average American spending more than two hours a day socializing online. Take advantage of the opportunity for a highly-visible promotion by sharing your market’s data on your social media platforms! This will help you increase your brand awareness and position yourself as a thought leader among your competitors.
Want to go the extra mile for your clients? You can use the data you glean from your MarketStats service to create infographics. This will help you stand out from the crowd online, especially for clients who are visual learners. Start by picking two or three data sets in one area, then use those reports to make one infographic highlighting that city, neighborhood, etc.
There are many free tools available to help you make your own infographic easily. For example, Piktochart is a free, easy-to-use site for beginners.
Overall, in our fast-paced digital world, it is important to remain current on data and trends in your market, but it’s even more important to share this information with your clients. By using MarketStats, you can get the data you need quickly and build out visually stunning, informative reports that will help build your client relationships.
*Not available in all markets
If you’re a real estate professional and belong to an MLS that subscribes to MarketStats by ShowingTime, you already have access to useful reports and charts for every situation.
For MLS and association staff who need to quickly generate reports and charts that summarize local market activity, MarketStats by ShowingTime can help. Contact us for more information.