With business restrictions being lifted in communities throughout the country, showings are on the rise. During the busy season, agents get an influx of questions about local market trends. Thankfully, you have an ally in InfoSparks (available in select markets). InfoSparks gives agents helpful tools that can ease the burden of the many questions you are sure to receive by providing you with shareable, authoritative data.
Obtain Data that Matters
With InfoSparks, you have access to a treasure trove of information on your local market. You can choose from a series of different metrics (which vary by your MLS or association). Then, you can view charts with that criteria corresponding with a historical measurement of activity, including by New Listings, Sales Price, Dollar Value and more.
No two clients’ situations are the same. That’s why the almost endless amount of customization InfoSparks provides can help you guide your clients through their journey, no matter where they want it to take them.
Show, Don’t Tell, the Latest Market Trends
While market data might not be quite as volatile as the weather, sometimes the market does change quickly enough that it warrants special attention. That’s where InfoSparks’ shareable data can serve as a key tool: you can embed charts in your blog or elsewhere on your website, which will update automatically! This cements your reputation as an industry expert, and helps keep your current or prospective clients up to date on the latest market trends, all in a way that’s as easily accessible for them as the weather forecast.
Choosing which data you’d like to share and where you want to share it is simple.
Simply specify the data set you want to share, then the graph type (line or bar).
You can then select the timeline (one year, two years, five years or the max amount of time).
Then, click SHARE.
From the dialog box that opens, specify whether you’d like to share Static or Live data, and whether you’d like to export the data to a PDF, Social Media and Email, Embed or CSV. Each format has its place within your business plan, effectively serving as both a marketing tool (clients love agents who can show that they have their fingers on the pulse of local market conditions!) and as an instructive resource you can use to help your clients make sound decisions.
Anecdotes and conjecture about your market are not enough. Today’s buyers and sellers alike have access to ample sources for rich data, and they’re far more likely to demand more sophisticated, current data than those from even just a few years ago. With InfoSparks, you can meet their demand with just a few clicks.
If you’re a real estate professional and belong to an MLS that subscribes to MarketStats by ShowingTime, you already have access to useful reports and charts for every situation.
For MLS and association staff who need to quickly generate reports and charts that summarize local market activity, MarketStats by ShowingTime can help. Contact us for more information.