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Feb. 1, 2024 – Showing traffic declined 3% in December compared to November according to the latest data from the ShowingTime Showing Index®,1 as home buyers continued to enjoy the holiday season. Compared to last December, traffic was still up 3.1% across the country, continuing the trend of showing activity remaining above pre-pandemic levels.

Year-over-year gains were recorded in three of the four regions, with the Northeast leading the way with a 9.6% increase compared to last year, followed closely by the Midwest at 9.5%. The West recorded a gain of 1.5%, while the South posted a decline of 10.6%. Each region recorded a decline in monthly showing traffic compared to November except for the West region, which was flat. The South saw the biggest month-over-month decline at 6.3%.

Most major metros saw modest month-over-month declines in showing activity from November to December, although San Francisco, San Diego and Seattle all posted double-digit gains. As is often the case, year-over-year results varied significantly by metro. For example, buyer traffic was up 21% in Las Vegas and 12% in Seattle compared to last December, but declined 37% in Portland, Ore., and 28% in Memphis, Tenn.

“With holiday activities winding down, buyers and sellers can resume thinking about their housing needs,” said Mike Lane, vice president of ShowingTime+. “The recent favorable news on mortgage rates, housing starts and existing home sales could lead both groups to get a head start on the traditional spring selling season, which we’ll watch closely.”

Listing agents expect variations in buyer traffic depending on multiple factors. Preparing their sellers for the number of showings they can expect and how long their home might be on the market is essential, as is explaining the rationale behind setting the initial listing price. Agents that do their homework on current market conditions are better able to set realistic expectations for their sellers. Reports included with the Appointment Center by ShowingTime+ can help by providing access to such data. Learn more.

Metropolitan AreaRatio of Showings to Listings[2]Year-over-Year Change[3]Month-over-Month Change[4]
Atlanta, GA4.47-5%0%
Austin, TX3.57-7%-0%
Boston, MA6.64-3%5%
Chicago, IL5.928%1%
Cincinnati, OH5.43-8%-4%
Columbus, OH6.120%0%
Dallas–Fort Worth, TX5.16-12%4%
Denver, CO6.13-7%4%
Houston, TX4.03-23%-1%
Las Vegas, NV3.4621%6%
Los Angeles, CA4.180%4%
Memphis, TN3.51-28%-6%
Miami–Fort Lauderdale, FL4.55-22%-7%
Minneapolis–St. Paul, MN5.481%3%
Nashville, TN4.60-4%1%
New York, NY6.080%-4%
Philadelphia, PA5.67-4%-4%
Phoenix, AZ3.60-22%-17%
Portland, OR3.41-37%-19%
Raleigh, NC5.382%-1%
Riverside, CA4.592%6%
St. Louis, MO5.52-5%-3%
Sacramento, CA3.84-7%7%
San Diego, CA5.13-6%15%
San Francisco, CA3.84-15%18%
Seattle, WA7.2812%10%
Virginia Beach, VA5.90-12%2%
Washington, DC6.581%3%

To view the full report, click here.

[1] The ShowingTime Showing Index is compiled using data from more than 6 million property showings scheduled across the country each month for listings that use ShowingTime products and services. It tracks the average number of appointments received for active listings during the month, then reports the numbers by region and nationally.

[2] Calculated using the average number of buyer showings per active listing on a monthly basis. December 2023.

[3] December 2022–December 2023.

[4] November–December 2023.