Oct. 5, 2015 — 10K Research and Marketing, now part of ShowingTime, today announced it has launched its interactive residential real estate market analytics product, Infosparks, for the more than 78,000 subscribers of the California Regional Multiple Listing Service (CRMLS).

The multifaceted, mobile-ready tool combines local geography with housing variables, timeframes and market metrics for fast and easy analysis as well as electronic and print sharing of trend data in a clean, intuitive interface.

“I believe Infosparks will fill a niche and be a success in allowing agents to respond to their clients’ need of credible market data in an easy-to-read and simple-to-share format.” – CRMLS Chief Executive Officer Art Carter

“Our initial use of 10K products was through their quarterly Marketwatch Report covering residential data at the county level,” said CRMLS Chief Executive Officer Art Carter. “I believe Infosparks will fill a niche and be a success in allowing agents to respond to their clients’ need of credible market data in an easy-to-read and simple-to-share format. We are excited about this new partnership with ShowingTime 10K through the Infosparks tool.”

Launched in 2012, Infosparks is a password-protected, Single Sign-On-enabled application for MLS subscribers, association members or brokers and their agents. CRMLS subscribers will have access to current and historical market information by neighborhood, ZIP code and self-drawn areas. All output is derived directly from MLS data.

“We were thrilled when CRMLS decided to become ShowingTime 10K’s largest partner in California,” said ShowingTime President, Michael Lane. “Infosparks offers fresh market perspectives in seconds, not hours.”

Shared Infosparks reports can be branded to users, and offer multiple data-reporting combinations. Data points for complete months are updated daily and live-data charts shared on blogs and websites will stay current in perpetuity as long as the user is active with CRMLS.10K recently merged with ShowingTime and offers products and services that provide market reporting to more than 250 organizations throughout North America. ShowingTime 10K operates Infosparks and Faststats in 30 unique renderings from San Francisco to Williamsburg and Minneapolis to Corpus Christi.