While we may have a lot of summer still ahead of us, we know that no business has ever suffered for preparing for the next season well in advance of its arrival. Below, we provide a few tips to help you start thinking about how to prepare for the fall market.
Prepare A Contingency Plan for Changing Conditions
As an industry, residential real estate has shown remarkable resilience in the face of many unprecedented challenges. The proof is in the pudding: data from the ShowingTime Showing Index® have shown that buyer demand has again started to increase throughout much of the country.
Those who are in markets that may be seeing a downturn in demand, however, can make the most of the newfound free time and use it to consider their marketing strategy for lead generation. A good marketing strategy is one that reflects the current market conditions. If buyer demand does see an appreciable drop in your market, you’ll want to update your messaging to highlight the unique skills you bring to the table that will help you thrive in the changing market. You might also consider leveraging new mediums to generate leads, like social media as we covered in our newest free guide.
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As for navigating the changing expectations regarding safe showings in the face of COVID-19, we’ve introduced several resources in the last year that may come in handy. For example, have you considered introducing virtual showings as an option for your clients? Virtual showings have quickly become a popular option for agents and for those who use ShowingTime+ to manage showings, ShowingTime LIVE Video is an option to facilitate live video showings right from their existing interface.
Stay On Top of the Latest Market Trends
Trends can change rapidly, and those changes can have a significant impact on your business. As you consider your fall strategy, you’ll need current local data to inform the decisions you make. Fortunately, ShowingTime+ provides multiple services designed to help real estate professionals gain the kind of valuable insight that will help guide them through the months to come. Beyond the extensive suite of market statistics services we offer on the MLS/association level and the previously mentioned Showing Index, did you know that ShowingTime+ also offers a look at daily home showing activity for most states/provinces?
ShowingTime+’s daily showing activity tracker is a free resource real estate professionals can use to get a sense of what showing activity is like in their neck of the woods and compare it against activity realized at the same time of the year in previous years.
Keep Current on the Latest from ShowingTime
We’ve regularly work closely with our clients to make the most of shifting market conditions and enhancements in technology to rapidly introduce new features and products designed to allow home showings to continue without interruption. For example, we’ve introduced the highly-anticipated Waitlist feature*, more options for overlapping/buffer time showings and expanded availability of the Showing Beacon® feature to even more markets.
And there’s more where that came from – we’ll be introducing even more features and updates to the ShowingTime+ experience in the weeks and months to come. To stay current on the latest ShowingTime+ updates, be sure to follow us on Facebook, Twitter and LinkedIn, and bookmark the ShowingTime+ Resources page.
Find Time to Take a Breather
This may be the last thing to consider on the list, but it’s also likely the most important. The year has been a busy one so far, and there’s sure to be more where that came from. As you consider how you’re going to handle fall – and the rest of the year beyond that – we’re pleased to be able to offer ample ways to help real estate professionals reclaim some well-deserved time to step back, take a deep breath and approach whatever challenges that may lie ahead with confidence.
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No matter what conditions await us in the months to come, we’ll be on your side to provide benefits that can help you offer the highest level of service to your clients.
*Available in select markets
Don’t get caught off guard by changing seasonal demand. Take advantage of ShowingTime+ services like Appointment Center by ShowingTime+ to free up your time today to build your business so it can thrive tomorrow. Click the button below to speak with a member of the ShowingTime sales team to talk about your business needs.