Did you know that ShowingTime is now part of ShowingTime+, a software suite that helps agents, brokers and MLSs streamline their businesses and deliver elevated experiences to their customers by combining existing solutions from ShowingTime and dotloop, along with introducing new solutions like Listing Media Services and the forthcoming Listing Showcase? Be sure to bookmark the ShowingTime+ homepage (showingtimeplus.com) to stay up to date on the latest offerings we provide to simplify your workflow.    

The dynamic between agent and client is like that of teammates. Like with any team, one sure way to success is to have a full understanding of the competition, then build your strategy accordingly.

ShowingTime’s Pricing Benchmark Report* offers agents and offices a new way to gain that vital insight. Available as an add-on for ShowingTime Appointment Center, ShowingTime Front Desk and ShowingTime for the MLS users, the Pricing Benchmark Report provides important details on comparable listings that can help guide productive pricing conversations with clients.

To give their “team” an edge in a market full of competitors, agents who bolster their selling strategies with the Pricing Benchmark Report are equipped with timely data on multiple key listing criteria. Armed with anonymized local data exclusively available from ShowingTime, users can compare their listings to similar active, pending and closed listings. Searchable criteria include:

Pricing Comparisons

Agents understand that evaluating a client’s position in the market relative to similar listings helps them make data-driven decisions on how to market the listing. Describing a listing from the same perspective as a potential buyer helps agents educate clients on how to make their listing competitive.

Showing Activity and Days on Market

The Pricing Benchmark Report provides access to the latest showing activity on your listing versus comparable listings with the same status (active, pending), along with data that enables you to compare days on market for your listing versus comparable sold listings.

Price Reduction Data

By looking at what other sellers are doing to adjust to the demands of the market, this data can help you make more targeted, informed decisions with clients to position the listing at the best price point.

Supply and Demand (Including Absorption Rate)

Forward-thinking real estate professionals pay close attention to supply and demand dynamics for their local market by calculating the recent absorption rate and applying that to the amount of inventory currently available. The greater the supply of competing listings, the less pressure there is on buyers, especially if recent demand (home sales) isn’t keeping pace with listings. Fewer listings and a quicker sales pace for similar homes can indicate a seller’s market – a great piece of insight you can share with your clients to coach them on price adjustments.

Results from each search within the Pricing Benchmark Report are exportable as streamlined, shareable PDF reports that display relevant data in easy-to-read charts. To view a sample report, click here.

For a complete overview of how to access the Pricing Benchmark Report, click here.

MORE WAYS TO GAIN A COMPETITIVE EDGE: 3 Surefire Ways to Stand Out from the Crowd | How to Use MarketStats to Wow Your Clients with Visually Appealing Data | 3 Ideas to Stay on Clients’ Minds & Get Referrals

In today’s competitive market, having access to the right data can be the deciding factor when it comes time to market a listing. With the Pricing Benchmark Report, you’ll be equipped with a powerful strategic advantage to give your clients a leg-up over the competition.

For more information on the Pricing Benchmark Report, click here.

* The Pricing Benchmark Report is currently available in select markets. To find out if the report is available in your market, contact our sales team.

ShowingTime is dedicated to enhancing showing management practices with products like the Pricing Benchmark Report to help generate showings in all market conditions. Our sales team is readily available to listen to your needs and to help you find out which ShowingTime product might be best for your situation. Click the button below to reach out to them.